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CI maintained a rigorous level of communication between Editors and Journalists nominating and entering the award and with the panel of judges from across Europe, which included: Prof. Gordon McVie, IEO Milan; Prof. Franco Cavalli, Director of Oncology at the Institute in Southern Switzerland; Dr. Alberto Costa, Director of the European School of Oncology, Milan; Prof. Håken Mellstedt, Managing Director of the Department of Oncology Cancer Centre Karolinska, Sweden; Prof. John Smyth, Prof. of Oncology, University of Edinburgh, Cancer Research UK; István Palugyai, President of the European Union of Science Journalists Association, Hungary; Kathy Redmond, Editor of CancerWorld magazine, Italy - and Mayka Sanchez, an award winning journalist from the daily Spanish newspaper, El País.
CI also carried out marketing and advertising campaigns across Europe, both online and in print and in person at cancer conferences
The hard work paid off promoting the new award, anchored by its impartiality, for CI received 43 entries from 14 different countries. Each entry was judged on the quality, clarity and accuracy of the articles they wrote on cancer and how they made the science behind the stories understandable Sarah Boseley, Health Editor from The Guardian was awarded the first prize of €10,000 Catherine Kalamis from the Guernsey Press and Star was awarded the second prize of €5,000. Paul Benkimoun from Le Monde (France) and Simon Crompton from The Times were awarded joint third prizes of €2,500 each.
"We were delighted that the entries in this first year of the award were of exceptionally high quality journalism. Deciding who would be rewarded was a difficult task for the panel:" Dr. Alberto Costa, Director of ESO.
The 2007 Best Cancer Reporter Award saw Polish Journalist Pawel Walewski, of Poland's biggest selling weekly magazine Polityka, win first prize. The standard of the 2007 entries were again, extremely high. Imploring the same marketing, advertising campaigns and creative efforts as the year before, CI received nominations from journalists in Belgium, Czech Republic, Ireland, Italy, Kosovo, Poland, Portugal, Spain, Switzerland and the UK.
